Color treating can leave hair feeling dry and brittle. Purple Rice Water Strength + Color Care Conditioner locks in moisture, nurturing strands back to health. Purple Rice combines with Wild Orchid and Sweet Violet Extract in this nourishing formula to help combat unwanted brassy tones, while softening and detangling. Hair feels luscious and looks radiant. SheaMoisture hair products contain no silicone, sulfates, parabens, phthalates, mineral oil or petrolatum.