NEW HiColor RED HiLights by L'Oreal Excellence is the first highlighting series formulated for dark hair. Rich, no-drip creme makes it easy for control of creative techniques . True-to-shade color that resists fading. L'Oreal Excellence HiColor Red HiLights is available in Magenta, Red, Copper Red and Copper.
 
 
 
What makes it special?
 
 
For highly-visible, intense red highlights even on dark hair, without brassiness
 
Breakthrough technology lifts hair 3-4 levels, no pre-lightening required
 
Rich, no-drip creme makes it easy for control of creative techniques
 
Quick processing time of only thirty minutes
 
True-to-shade color that resists fading
 
Available in three Hi-lift Red shades